I have tried a number of jerky sticks for a midday snack. In my humble opinion, most jerkies lack flavor or are too dried out. However, SoGo has found a superb balance of texture, chew, and flavor profile. The sticks are still juicy and retain a good snap. The jalapeno flavor has minced jalapenos in each stick. It is spicy enough for me to enjoy and rounded out enough that my two year old enjoys it, too. We will keep on the SoGo train because it is So Good!